Find a Job
134 available

Digital Reality

17 May 2016

Samantha Connolly

Everyone’s talking digital, but what does it all really mean – Technology? New ways to do business? Different ways to work with your customers? Just jargon?

Everyone’s talking digital, but what does it all really mean – Technology? New ways to do business? Different ways to work with your customers? Just jargon?

Back in 2014, Gartner Research forecasted that by 2020 more than seven billion people and business will be connected to the Internet. With people, businesses and things communicating, transacting, and even negotiating with each other, a new world comes into being – the world of digital business.

Digital business is the creation of new business designs by blurring the physical and digital world. It disrupting all industries and all personnel – CTO’s, business executives and technology providers must think differently to ensure their businesses aren’t left behind.

How does this affect us on a local level? Here at Brightwater we can clearly see the increase in demand for candidates with digital and cloud technology experience. Opportunities include DevOps Engineers, Digital Designers, Digital Project Managers, Digital Operation Leads, WebOps Engineers and Cloud Engineers. Director at the Northern Ireland Science Park, Steve Orr states that “Digital tech business accounts for 5.4% of Northern Irelands economic output – the second highest share for the industry in the UK”, we crunched the numbers to see for ourselves and at Brightwater our digital-related opportunities in the past year increased by 40%.

Still not convinced? Research by Tech City UK also says the number of digital business firms contributed £1bn to the economy, with average salaries of £35,680 per annum. Additionally, digital salaries in Belfast grew at a rate of 14.8% from 2012 to 2015, the fastest rate of wage growth of the top 10 clusters. Consider the demand and competition for talent in this sector and you can see that inevitably salaries increase as the sector grows and candidate skills develop.

Where can you find more information? Invest NI has sought support to deliver a progressive sector strategy and action plan for the development of the digital media industry in Northern Ireland in order to drive economic growth.